JUICEBOXdotcom was conceived eons ago during a thousand trips to late-night coffee shops in Toronto’s littlest pride and joy, Etobicoke. It slowly gestated in the minds and hearts of a small group of friends until they all moved away to do cool shit in other places. Originally it was going to be a magazine. But that was expensive and stupid, so it became a reasonably successful blog with a contributor list as long as the credits for Howard the Duck. Then we decided to start releasing records online for free. Then we got a TV show.